Keep & Share is an umbrella for the knitting-related activities of designer-maker Amy Twigger Holroyd.
During my MA at Winchester School of Art in 2003, I developed a sustainable fashion philosophy based around longevity and versatility (keeping and sharing). My idea was that we could get more ‘goodness’ from each garment if we kept pieces longer, and shared them by handing down or wearing in different ways.
In 2004 I launched Keep & Share as a ‘slow fashion’ label, working as a designer-maker from my Herefordshire workshop. I avoided using my own name for the label in order to create space for others to define their garments themselves, and see ‘keep and share’ as a broad and inclusive invitation.
Over the years, my practice has evolved to embrace the amateur making of others, conceptual knitting projects, and research into the impact of making on our experiences of fashion. I gather all of this activity under the holistic banner of Keep & Share, partly in recognition of the fact that much of my work is about a wider community of knitters: ‘us’ rather than ‘me’. The historical traditions and communal nature of knitting culture can be seen as another interpretation of keeping and sharing.