About Keep & Share

What is Keep & Share?

Keep & Share is an experimental knitwear label and open craft practice run by designer, maker and researcher Amy Twigger Holroyd.

Through the label, I explore the relationship between fashion, making, design and sustainability.

I launched Keep & Share in 2004, making seasonal collections of 'craft fashion' knitwear. Over the years my work has evolved: I have become involved in supporting other people's making and creating experimental pieces for exhibition.

Keep & Share today

You can read more about the past of Keep & Share here; right now, I’m mainly:

This is all happening at a slower pace than in the past, because - having completed my PhD in 2013 - I'm now working as a postdoctoral Research Fellow at the University of Leeds on a three-year project, Design Routes.

My interests

I’m especially interested in:

  • experimenting with the endless ingenuity of hand knitting, machine knitting and crochet
  • using craft and design to engender ‘emotional durability’ in fashion
  • exploring the role of the designer in supporting amateur making 
  • tinkering with existing stuff, from individual garments to the fashion system

In this section, you can read about the aims and strategies behind my work, and my interest in tinkering.

I also explore my ideas through academic research; click here to find out more.

Why 'Keep & Share'?

My sustainable fashion philosophy is based around longevity and versatility (keeping and sharing). We could get more ‘goodness’ from each garment if we kept pieces longer, and shared them by handing down or wearing in different ways. You can read more about this philosophy in Keep & Share: the first ten years.

I gather all of my knitting-related activity under the holistic banner of Keep & Share, partly in recognition of the fact that much of my work is about a wider community of knitters: ‘us’ rather than ‘me’. The historical traditions and communal nature of knitting culture can be seen as another interpretation of keeping and sharing.