Top ten


Knit together: Can collaborative fashion change the way we approach clothing?
Darby Minow Smith
Extended interview about my work and research.

Knitting: Fashion, Industry, Craft

Chapter 3: Knitting in the home from the eighteenth century to the present day
Sandy Black
'Amy Twigger Holroyd has developed a personal artistic practice she calls 'stitch hacking', i.e. subverting and customizing a commercially produced piece of plain or patterned knitwear. By carefully and laboriously reversing stitches she has reproduced the garment's label details including the logo in full textured detail. A subtle example of consumer customization and craftivism.'

Prick Your Finger

Amy Twigger Holroyd's Show
'Amy Twigger Holroyd has opened our minds to a whole new way of looking at our stitches. Hacking skills allow you to add character to inherited garments you weren't 100% in love with, but it also gives you extra confidence and understanding of knitting construction. I urge every student of knitting to have a go, and book a class.'

Surface Design Journal

Recycle, Keep, and Grow: Sustainable Textile Design in Britain
Jessica Hemmings
'Three British designers embody these three very different approaches to the sustainable design dilemma... In spite of their differences, this sense of pragmatism, combined with remarkable ambition, is a vision shared by Renshaw, Holroyd, and Lee - three extraordinary designers.'

Fashion Theory

SLOW + FASHION - an oxymoron - or a promise for the future?
Hazel Clark
'Another British designer, Amy Twigger Holroyd seeks, in her knitwear label Keep & Share (Figure 6), to encourage people to buy less by forming a strong bond with individual garments, through consumption and use. She designs garments to be worn in different ways, by people of different sizes, and different genders. The versatility provides greater opportunity for items to be shared or handed down or on to someone else. The premise is that to want to keep something one has to know it, like it and see its creative possibility.'

Sustainable Fashion and Textiles

references to Keep & Share in chapter 6, 'Local and Light' and chapter 7, 'Speed'
Kate Fletcher
'Many designers and companies, some of whom work regularly with sustainability ideas, have produced pieces that exemplify appropriateness. Keep and Share, for example, specializes in versatile, long life garments. Uni-size, unisex knitwear is designed with anchor points to attach to a wrist or shoulder and with loose geometric shapes that drape around the body, resulting in a garment that can be shared between people. This intensifies use and saves resources because the same piece meets a number of people's needs. As well as intensifying use, Keep and Share promotes longevity through a strong, 'love it or hate it' aesthetic with offbeat colour palettes and be establishing a community of customers linked to each other via its boutique-type website.'


The closet thinker
Justine Picardie
'Finally, a friend of mine has just introduced me to a beautifully idiosyncratic knitwear company,, based in rural Herefordshire, which sells hand-made cardigans from naturally coloured and organic yarns (including British Bluefaced Leicester wool). They can also knit one-off pieces to commission, for example wedding shawls or baby mittens; and, with heart-warming generosity, they'll even let you borrow a jumper for a week. Here's to the season of goodwill...'

Style Bubble

How an e-boutique wants to be your friend forever
'But knitwear aside, also Keep and Share is quite possibly the nicest e-boutique I have come across. I'll just reel off their good points (by the by, in shopland, Keep and Share would be my best friend if we're sticking to the shops=friends analogy): Short of giving away their clothes for free, they're basically like the Brady Bunch of the e-boutique world. The little boxes popping up with super nice testimonials confirms Keep and Share's loyal fanbase. I don't think I've written such a positive, happy-happy-sunshine post in a long time. Excuse the gushing.'

The Independent

The 50 Best E-Boutiques
'No. 1: Keep & Share. Despite its global reach this site has a familiar, friendly feel - like any favourite boutique should. Keep and Share, Amy Twigger Holroyd's luxury knitwear label, is a real find. Her two annual collections are select, innovative and more likely to take their inspiration from old family photos or feminist tracts than the catwalk. The follow-up care is impeccable; Amy offers a borrow-before-you-buy service, a no-quibble returns policy and gives instant replies to even the most inane queries. She also takes commissions.'


Crafty chic
Emma Elwick
'Specialising in 'craft fashion', Amy Twigger creates luxury knitwear pieces to be cherished. An MA graduate of Winchester School of Art, Twigger is unimpressed by passing trends. Her label is called Keep & Share and the inspiration behind it is 'a defiant, unkempt old lady, wandering the streets in mismatching yet opulent attire'. The new online shop,, is well worth a visit; you can browse the current collection or rifle through the 'jumble sale' section, featuring past seasons' knits. The site also holds details of some of the label's more leftfield services: an offer to loan pieces to customers for a week; personal commissions and even a hand-washing service for those frightened of shrinking their woollens.'